GEO — How to Get Your Site Cited in ChatGPT Search

The Rise of AI Search

ChatGPT Search, Perplexity, Claude.ai — the way people find information is changing fast. Instead of typing keywords into a search box, they ask an AI. And as the AI composes its answer, it cites specific sites. Getting included in those citations is the goal of GEO.

Core Principles of GEO

1. Clear facts and figures — AI tends to cite content backed by concrete data
2. Structured answer formats — question-and-answer structures, FAQs, and lists work in your favor
3. E-E-A-T signals — make experience, expertise, authority, and trust explicit
4. Fresh content — AI prefers up-to-date information

Diffsome and GEO

Diffsome's GEO features automatically insert structured data (Schema.org) at publish time and generate AI-search-friendly metadata. No extra setup — just publish.